Sunday, October 27, 2019

Fashion Designer Edeline Lee Discusses Her Namesake Brand, And Playing Fashions Long Game



Edeline Lee is the Canadian-born, British designer behind her eponymous brand which she launched in 2013. Exuding intelligent, modern femininity, her line is loved by the stylish, from Alicia Vikander, Karen Elson, and Taylor Swift to Livia Firth and Solange Knowles.

And she has just launched her Spring/Summer 2020 collection this month, which was all about performance. For the script, the designer partnered with the award-winning actor, writer, and producer, Sharon Horgan. The performance itself lasted 15 minutes (it was on repeat), featuring both models and actors donning the joyous, playful and vibrant collection. Fresh from her London Fashion Week catwalk show, Lee discusses her brand and what we can expect next.

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